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Mindful Hedonist

The Story

The world runs in a push-pull motion. Gravity keeps us down, and winds knock us around. The same applies to our minds and spirit.
We’ve named this contradiction as being a Mindful Hedonist. The one that is eager to jump into tasting everything life has to offer, yet holding the door open for anyone following. A pleasure manifesto spoken softly, so to say. The Lebowskis, the Hunter S. Thompsons, or the Oscar Wildes of this world have personified this calling.

We’re tired of uneventful beverages, that sap the mind into a routine. A Punch Club® product is, therefore, a looking glass for you to see the perfect moment for yourself.


Whatever you’ll find. Our recipes cater to tickle your tastebuds, our aim is not to fool them with any artificial trickery. In our production, we value the earth’s greenery and tend to keep it that way.

So drop your guard of conformity and join the Club. Punch Club ®

In the Beginning

The history

Chapter I

The Beginning

Once upon a time a scientist and a barkeep stumbled on a bizarre problem. While enjoying their black tea infused Tom Collins, they wondered  - “Why aren’t there any exciting cocktails in bottles? Wouldn’t it be awesome to enjoy one in a park?”

This simple question brought forth an idea - at the time so revolutionary - what if you could just grab your favourite cocktail in a bottle and drink it... well, anywhere? That's where their quest began.

Chapter II

Bootstrapping and failing

Bootstrapping in a tiny studio apartment above a crowded bar, our friends quickly discovered that their noble quest was taking a turn for the worse. Some ideas are simply too difficult to be encapsulated in a bottle, and so were the flavours they’d hope to capture in these cocktails. 

Hundreds of experiments, all gone bad. What a waste!

Chapter III

SALVATION BY INFUSION

By trial and error, they finally came to an idea:

Rather than mixing juices with gin,
infusion was the key, they needed to win.
First batch was sold in the bar down below,
it be fair to say, the business started to grow!

The Quest

Continues

Punch Club started from a shared passion for exciting tastes and fresh ideas. From day one, we have grown in numbers: a few has become many. We think ourselves as mindful hedonists - cherishing the adventures and experiences we meet on our journey, whilst also being conscious of our actions and re-actions.

Oh, and our quest is far from over. It has just begun. And there's just enough room for a mindful hedonist like you...

Tale of Two Friends
Failure in sight
A new hope
The Rise of the Hedonists

Selection

OF PRODUCTS

Punch Club Cocktails

Punch Club ready-to-drink cocktail series is meant to be enjoyed straight from the bottle.

An excellent choice whenever you'd like something light yet refreshing. 

  • Botanically infused - meaning we use real botanicals, plants and herbs to craft the taste
  • Organic - we do not use preservatives or otherwise harmful chemicals. Everythig is as natural as it gets.
  • Low sugar - we try to keep it minimal. On average our ready-to-drink cocktails contain about two times less sugar than average G&T

You can see additional information about these drinks in our e-shop. For distribution and reseller inquiries please write info@punch-drinks.com

Soft Punch beverages

Soft Punch beverages are healthy alternatives to sugary lemonades and chemically engineered energy drinks.

We are obsessed with making the world a better and more fun place to be, which is why our products are organic, made with real botanicals and enjoyed in a good company. All our Soft Punch beverages are:

  • Botanically infused - meaning we use real botanicals, plants and herbs to craft the taste
  • Organic - we do not use preservatives or otherwise harmful chemicals. Everything is as natural as it gets.
  • Low sugar - we try to keep it minimal. On average our soft drinks contain about two times less sugar than average lemonades

You can see additional information about these drinks in our e-shop. For distribution and reseller inquiries please write info@punch-drinks.com

Tap Cocktails

This is the future of bars as we see it — cocktails on tap! Our cocktail kegs make serving easier and a lot faster for bars and venues without any compromise to taste and quality.

  • Speed - serving cocktails from tap can be up to 500% faster then mixing them manually. This helps our partners to be more efficient during rush hours.
  • Quality - all your cocktails taste and feel the same. Always. Regardless if it’s done by Jane (veteran bartender of 8 years) or John (second week on the job). Further more, to raise the stakes, our cocktails and recipes are prepared by award winning mixologists.
  • Sustainability -  serving cocktails from tap eliminates tons of excessive packaging and reduces co2 emissions emitted from transportation & logistics. 

For more detailed information about our tap cocktails, feel free to discover this page https://punch-drinks.com/tap-cocktails

Browse other Products
Punch Club
Cocktails
Soft Punch
BEVERAGES
Tap
Cocktails

Innovation

& PRODUCTION

Innovating & Experimenting

We love putting together science and the latest trends in mixology. Through thousands of trials and errors we have learned the skill of capturing virtually any flavour out there.

 

All our products (alcoholic and non alcoholic) are produced by using the infusion process. We have developed a unique signature sequence of steps for preparing fresh and flavour-rich infusions in the most natural and organic way possible. This unique process translates to beverages with strong aroma and flavour along with health benefits from natural ingredients (nutrients, vitamins) without artificial colouring and preservatives.

Business model innovation

Our business model kas moved from solely selling products to also providing a unique service to bars, clubs, festivals etc that helps our partners to earn more revenue and opportunity to add more value throughout the whole hospitality cycle.

 

Read more about our solutions for B2B partners here 

introducing

THE ARTISTS

Although our team is bigger than these three musketeers, they are the driving forces behind out tastes and drinks.

Mihkel Kahn

Head Mixologist

Mihkel is one of the top mixologists in the region and just recently joined our team as head mixologist. A long with international awards Mihkel is the reigning cocktail champion in Estonia. (EBA 2019, winner in 4 categories)

Hendrik Luuk

Mad Scientist

Hendrik is our co-founder & crazy cocktail loving scientist, with a PhD in neuroscience and years of practice running a research laboratory. 

Kristjan Kask

CEO

Kristjan is our CEO & Co-Founder. Has been active in beverage industry as a bar owner and bartender since 2013. He got plenty of expertise, playing both sides of the bar counter.

The Hype

OUR AWARDS

in Action

Gallery